Home » General News » Rebranding

Rebranding

Exciting News: Introducing Our New Name – Ballet San Jose School

As part of our exciting new chapter, we are pleased to announce that we will be rebranding to better reflect our mission and make it easier for prospective students to find us. After much thought and consideration, we are officially transitioning to Ballet San Jose School.

This change marks a significant milestone as we continue to grow, expand our programs, and reach more members of our community. Our new name represents our commitment to excellence in ballet education and our deep connection to the vibrant San Jose arts scene.

Why the Change?

Our decision to rebrand comes after careful reflection on how we can better serve our students and audience. By adopting the name Ballet San Jose School, we are simplifying our identity and creating a more cohesive presence for both current and future students, families, and arts enthusiasts. The new name will allow us to better represent the heart of our school and the city we proudly call home.

What to Expect

In the coming weeks, we will be rolling out our new branding, which includes an updated logo and a refreshed website. The rebranding will officially take place shortly after our Nutcracker performances. We’re excited to bring this new identity to life, and we’re committed to ensuring a seamless transition for all our students, families, and partners.

  • New Website: Look for a more user-friendly website with easier navigation and up-to-date information on classes, auditions, events, and more.
  • New Branding: Our new logo and visual identity will help reflect the dynamic, world-class ballet education we provide.

Our Mission Remains the Same

While our name and visual identity are changing, our core mission remains steadfast. Ballet San Jose School will continue to offer exceptional ballet training for dancers of all ages and skill levels. Our commitment to nurturing creativity, discipline, and artistry remains at the heart of everything we do.

Stay Connected

We’ll be sharing more details about the transition over the next few weeks, including when our new website and branding will go live. In the meantime, we invite you to stay connected with us on social media for the latest updates and behind-the-scenes glimpses of our journey.

Thank you for your continued support as we move into this exciting new phase. We look forward to welcoming you to Ballet San Jose School!